Polaroid Originals

One Shot - Dive In

We make instant film for classic Polaroid cameras. We believe in making real photos, with a life after the shutter clicks. With our new line of Impossible cameras, we’re reinventing instant photography for the digital age. When Polaroid announced the end of instant film in 2008, Impossible stepped in to buy the last remaining factory, days before it closed down. The machines had been dismantled, there were no formulas to follow and the supply chain had already been destroyed. If we wanted to keep instant photography alive, we had to reinvent instant film from scratch.

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