Polaroid

The Magic of Instant

Celebrate the legacy of the original Polaroid photo formats with instant cameras, lovingly refurbished by the Impossible Project.

Slip Into Summer

Bring the Polaroid Snap Touch instant digital camera with you on your next summer getaway.

Make a Splash

Make waves this summer with the Polaroid is048 waterproof camera and make sure every day is fun in the sun.

Memories are Meant for Sharing

Learn how Justin Weiler transformed the concept of taking a photo into giving a photo.

Live. Record. Share Instantly.

Now with Live Streaming, the Polaroid Cube+ lifestyle action camera is better than ever.

About the Polaroid Brand

Our story says it all. Polaroid has been a trusted global brand for 80 years and is best known for pioneering instant photography since Edwin Land first conceived of the instant camera in 1943. We embrace the nostalgia inherent in our past, allowing us to embrace old technologies through new technologies and beyond.

Today we celebrate our heritage and bring it forward through our products, services and brand promise. We are committed to delivering instant gratification that connects the world through sharing.  In fact, we consider ourselves to be the original social sharing brand.

Polaroid heritage brands symbolize, embody and provide tremendous familiarity with quality products ranging from instant and digital still cameras, high-definition and mountable sports action video cameras, tablets, high-definition TVs, mobile apps and apparel. We are dedicated to continually offering products that ensure quality and maximize function, making for a continuum of Polaroid brand values. We deliver on the promise of simplicity and gratification for all.

Our Brands

Our timeline says it all success begins and continues with our Polaroid brand. Explore the iconic history of Polaroid to learn more about our story.

Polaroid Color Spectrum

Call it “Artsy Chic” or “Retro,” there is no doubt that the Polaroid Color Spectrum exemplifies the creativity and imagination that surrounds the Polaroid brand. For years, it has been integral to Polaroid photographic offerings used by influential and emerging artists that form our history.

Polaroid Classic Border Logo

The Polaroid Classic Border Logo is a symbol of products that exemplify the core aspects of the Polaroid brand and that contribute to its heritage of quality and innovation.

Polaroid Official Flag

Instantly recognizable. Instantly reassuring. The Polaroid Classic Border and Polaroid Color Spectrum logos let you know you've purchased a product that exemplifies the best qualities of our brand and that contribute to our rich heritage of quality and innovation.

Explore the Iconic History of Polaroid

1926 - Edwin H. Land, founder of Polaroid, leaves Harvard University after his freshman year to pursue his own research on light polarization. Two years later, he files the patent first synthetic polarizer.

1932 - Edwin H. Land establishes Land-Wheelwright Laboratories in Boston with his former Harvard physics professor, George Wheelwright III. They continue to research and to produce synthetic polarizers.

1943 - While on vacation with his family, Land's 3-year-old daughter asks why she cant see the picture he has just taken of her. That day, Land conceives of the instant camera.

1956 - The one-millionth Polaroid camera rolls off the assembly line. Polaroidproducts are now distributed in over 45 countries worldwide.

1963 - Polaroid introduces Polacolor, the first instant color film.

1972 - Polaroid introduces the SX-70 Land camera, the first fully-automatic, motorized, and folding camera with instant color prints. Within a year, the company is producing 5,000 a day.

1981 - Polaroid Sun 600 System cameras and Type 600 color film are released. The Muppets debut in a number of commercial and print ads for Polaroid, including the famous Miss Piggy's Birthday and Fozzie's Christmas Present.

1992 - The Polaroid Captiva camera and film system, an ultra-compact format designed for instant portaits, debuts. Well-known actor comedian Sinbad appears in Polaroid commercials launching the Captive camera products.

2008 - The Polaroid PoGo Instant Mobile Printer debuts in the US. Polaroid Corporation partners with ZINK® Zero Ink® Printing Technology and manufacturers of ZINK Paper®.

2011 - Polaroid introduces the GL10 Instant Mobile Printer. Innovative and simple, the GL10 allows users to instantly print photos from their mobile phones using ZINK® Zero Ink® Printing Technology.

2014 - The Polaroid Museum opens in the LINQ in Las Vegas. The museum proudly showcases some of the most beautiful, elaborate, and interesting Polaroid photography and artifacts.

Presentation Impossible Polaroid

Products Polaroid