Perrier-Jouët

House of Champagne since 1811

The History

Discover what Makes Maison Perrier-Jouët so Unique and Inspiring

Nature as a Source of Inspiration

Pierre-Nicolas Perrier and Rose-Adélaïde Jouët shared a love of nature and the arts. She was a cultured young woman from a Norman merchant family; he a masterful vintner and botanist. A year after their wedding, in 1811 they founded Maison Perrier-Jouët: born of their desire to create a Champagne House with a difference. The founders’ passion for art, nature and champagne has been passed down through the generations. Their son Charles Perrier, a botanist like his father, took over the House in 1848. The family philosophy of creative freedom and an unconventional observation of nature is intrinsic to the history of champagne. These values shape Maison Perrier-Jouët to this day.

A Unique Legacy

Art Nouveau, inspired by the graceful, sinuous forms of nature, bloomed across Europe in the late-19th century. The movement's exuberance and creative freedom paved the way for 20th-century avant-garde art. The ethos of Art Nouveau was to reinvent nature to re-enchant the everyday. Maison Perrier-Jouët's affinity with the Art Nouveau movement is best expressed by the emblematic anemone motif illustrated for the House in 1902 by Emile Gallé. Today, the House's enduring bond with art and nature translates to an extravagant universe which reinvents luxury as a meaningful experience with artistic collaborations.

1811 - "Year of the Comet": birth of the champagne House, founded by Pierre-Nicolas Perrier and Rose-Adélaïde Jouët.

1842 - Creation of the first Perrier-Jouët brut Champagne, Cuvée K, popularizing the brut style and winning the favour of amany royal courts.

1902 - Octave Gallice commissioned Emile Gallé to design the bottle of a Perrier-Jouet cuvée - the creation of the famous bottle decorated with Japanese anemones which will become the emblem of the House.

1964 - The 4 custom-made magnums painted by Emile Gallé are re-discovered by cellar master André Baveret, giving birth to the now iconic floral Cuvée named Belle Epoque Cuvée.

1991 - Belle Epoque house, a late 19th century residence in its own grounds, is re-opened as a unique Art Nouveau venue, including more than 200 pieces of furniture, table- and glassware, lamps and sculptures by Art Nouveau masters such as Gallé, Majorelle and Guimard.

2020 - In October 2020, Séverine Frerson becomes the eighth cellar master – and the first woman to hold the position – in the history of the House.

Welcome to the Maison Belle Époque

The Maison Belle Époque opens its doors and welcomes you to an intimate and charming setting that bears witness to a unique heritage. Built in the late 18th century, this elegant property houses the largest private collection of French Art Nouveau in Europe. It brings together a number of exceptional pieces by some of the greatest figures in the artistic movement. Located next to Château Perrier, with its vast greenhouses and gardens, La Maison Belle Époque welcomes you to a world where nature inspires art and art transforms nature.

The Origins of a Style

The Maison Perrier-Jouët was born in 1811 from the marriage of Pierre Nicolas Perrier and Rose Adélaïde Jouët, who together combined their passion for art and nature to create a unique vision of champagne. In 1850, Eugène Gallice, the brother-in-law and business partner of the founders' son Charles Perrier, purchased an elegant home for his family. Next door, Charles had the Château Perrier built, alongside huge greenhouses in the gardens to pursue his passion for botany. It was here that the foundations of a floral and complex style were laid, which now instantly distinguishes the Maison's champagnes.

An Art Nouveau Bottle

A keen art enthusiast and founding member of the Société de l'histoire et de l'art français, Eugène Gallice collected a wealth of paintings and drawings: a passion which he passed on to his sons, Henri and Octave. As a close friend of many artists, including several prominent avant-garde figures, it was only natural that Octave asked Emile Gallé, one of the pioneers of the Art Nouveau movement, to create a design for the Perrier-Jouët champagne bottles. Four magnums enamelled with a delicate arabesque pattern of white Japanese anemones were created in 1902, inspiring an exceptional wine that would later become internationally renowned as the Perrier-Jouët Belle Époque. An iconic design was brought to life.

From Know-How to Savoir-Vivre

When Michel Budin, a relative of the Gallice family and a great lover of Art Nouveau, took over the reins of the company in the 1980s, he had the idea of transforming the family home into a pantheon of Perrier-Jouët know-how and savoir-vivre, a place that would bring together the wonders of art and nature. The Maison Belle Époque was born.

A Unique Collection

The property now houses the largest private collection of French Art Nouveau in Europe, with exceptional pieces by some of the greatest figures in the artistic movement. Having been home to several generations of the founding family, it now welcomes guests of the Maison Perrier-Jouët. In each space, art and nature blend harmoniously, reflecting the dual passion of the founders: the inspiration of the Art Nouveau movement and Perrier-Jouët's distinctive vision for champagne. The Maison Belle Époque invites you to experience a special art of living within an exclusive setting, which presents the most important collection of French Art Nouveau in Europe.

Inspired by Nature

Nature is an endless source of wonder and inspiration for Maison Perrier-Jouët. This passion is inherited from the House’s founders, who were renowned botanists and horticulturists as well as art lovers.​ Passed down from generation to generation, that passion has solidified into a promise : to create exceptional champagnes, which perfectly express our Champagne terroir.​ Perrier-Jouët has made some strong commitments, not least the promise to convert the entirety of the House’s vineyards to regenerative viticultural practices by 2030 in a bid to limit its impact on biodiversity.​ In doing so, Maison Perrier-Jouët is heralding a new era in the art of champagne-making.

The Legacy of Its Founders

At Maison Perrier-Jouët, we believe it all starts with a flower, a symbol that embodies the close relationship the House has maintained with biodiversity since its creation in 1811. Widely renowned for their expertise in horticulture and botany, Pierre-Nicolas Perrier and his son Charles pioneered a number of innovative ideas in the field of natural viticulture and vineyard management. Charles Perrier was a great believer in simple methods such as the use of steam to combat woodworm. He also published a treatise on how to deal with vine parasites. Charles also championed a very specific pruning technique, designed to protect the vines from frost. His passion is still alive today, inciting Maison Perrier-Jouët to constantly re-examine the complex web of relations which link all of the many species that make up the Champagne ecosystem.

Before Champagne, There is Nature

The living world is a marvellous, complex system, existing in a state of fragile equilibrium wherein all species – mankind included – cohabit and interact with one another. This incredible biological diversity is nature’s most precious, and most vital, asset. As the decline of biodiversity continues to gather pace, Maison Perrier-Jouët has spent the past 10 years trying to mitigate the impact of its activities on the environment by adapting its practices to promote natural renewal and contributing, at the local level, to the attainment of the climate goals enshrined in the Paris Agreement.

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