Alps Life Pure Sensations

Our Story

An entrepreneurial story that began in 1900 with the foundation of the first workshop in Venice by Angelo Vidal and which continues today with the third and fourth generation of the family through Mavive, established in 1986 by Massimo Vidal.
Values - Passion, Experience, Excellence

These are the three fundamental driving forces that guide the daily work at Mavive and its reputation in the Perfume Industry.

This status is further enhanced by the company’s sustainability and culture commitment (as an example, the Perfume Museum project in Palazzo Mocenigo, a harmonious collaboration between public administrations and private enterprises for the support of cultural and educational initiatives).
Mission

We take our RESPONSIBILITY to the Planet embracing innovative ECO-SUSTAINABLE SOLUTIONS that allow us to maintain the distinctive olfactory quality of our fragrances whilst reducing our environmental footprint. We also take care of the environment by supporting culture, health, and education.
Take a Deep Breath and Absorb The Magnificence of Nature

Aiming to transport you into the greatness of the Alpine environment, ALPS takes inspiration from its purest elements, whilst capturing natural benefits brought you by the finest quality of raw materials.

Nature–inspired and naturally made for you.
Concept

Design

Respect for the environment thanks to the intelligent and sustainable design.
Neuroscience-Based Wellbeing

The essence of the environment is harnessed to foster a holistic sense of balance and tranquillity, creating a sanctuary for the mind and body.
New Italian icon Made in Italy

ALPS embodies tradition and innovation by using a high concentration of natural oils and collaborating with the best fragrance houses.
Alps Life Pure Sensations

Each note and texture of ALPS products evoke the crisp mountain air, the fragrant flora, and the spirit of the snow-capped peaks resonating with the very soul of the Alpine World.
ALPS Smells Like

Aromatics - Tingling nourishments, herbal elements,nature remedies. Crisp Mountain Air - Breathing on top of a mountain. Feeling uplifted and oxygenated. Comfort - Taking refuge in a warm, cozy environment. Feeling anew. Minerality - The greatness of rocky environments its solid and wet presence. Pine Woodiness - The immensity of the Pine tree, its sticky, firm presence.
Alps Life Pure Sensations

Our Story

An entrepreneurial story that began in 1900 with the foundation of the first workshop in Venice by Angelo Vidal and which continues today with the third and fourth generation of the family through Mavive, established in 1986 by Massimo Vidal.
Values - Passion, Experience, Excellence

These are the three fundamental driving forces that guide the daily work at Mavive and its reputation in the Perfume Industry.

This status is further enhanced by the company’s sustainability and culture commitment (as an example, the Perfume Museum project in Palazzo Mocenigo, a harmonious collaboration between public administrations and private enterprises for the support of cultural and educational initiatives).
Mission

We take our RESPONSIBILITY to the Planet embracing innovative ECO-SUSTAINABLE SOLUTIONS that allow us to maintain the distinctive olfactory quality of our fragrances whilst reducing our environmental footprint. We also take care of the environment by supporting culture, health, and education.
Take a Deep Breath and Absorb The Magnificence of Nature

Aiming to transport you into the greatness of the Alpine environment, ALPS takes inspiration from its purest elements, whilst capturing natural benefits brought you by the finest quality of raw materials.

Nature–inspired and naturally made for you.
Concept

Design

Respect for the environment thanks to the intelligent and sustainable design.
Neuroscience-Based Wellbeing

The essence of the environment is harnessed to foster a holistic sense of balance and tranquillity, creating a sanctuary for the mind and body.
New Italian icon Made in Italy

ALPS embodies tradition and innovation by using a high concentration of natural oils and collaborating with the best fragrance houses.
Alps Life Pure Sensations

Each note and texture of ALPS products evoke the crisp mountain air, the fragrant flora, and the spirit of the snow-capped peaks resonating with the very soul of the Alpine World.
ALPS Smells Like

Aromatics - Tingling nourishments, herbal elements,nature remedies. Crisp Mountain Air - Breathing on top of a mountain. Feeling uplifted and oxygenated. Comfort - Taking refuge in a warm, cozy environment. Feeling anew. Minerality - The greatness of rocky environments its solid and wet presence. Pine Woodiness - The immensity of the Pine tree, its sticky, firm presence.
The Alps Metal Box includes an Eau de Parfum and a deodorant, both featuring the Alps fragrance—an interpretation inspired by nature and the pristine purity of alpine air. An ideal gift for those who see the mountains as a source of everyday inspiration and prefer a classic, fresh fragrance.
The Alps Metal Box includes an Eau de Parfum and a deodorant, both featuring the Alps fragrance—an interpretation inspired by nature and the pristine purity of alpine air. An ideal gift for those who see the mountains as a source of everyday inspiration and prefer a classic, fresh fragrance.
ALPS is a fragrance that takes us directly to the mountains. The creation opens on icy head tones, reminiscent of mountain air. As the fragrance evolves, it develops into a warmer and embracing tone with vibrant woods and musky notes.
ALPS expresses wellbeing and love for the outdoors. Thanks to the naturally derived ingredients and the mood-enhancing formulations, those who use ALPS will feel good both holistically and ethically.
ALPS expresses wellbeing and love for the outdoors. Thanks to the naturally derived ingredients and the mood-enhancing formulations, those who use ALPS will feel good both holistically and ethically.
ALPS expresses wellbeing and love for the outdoors. Thanks to the naturally derived ingredients and the mood-enhancing formulations, those who use ALPS will feel good both holistically and ethically.
ALPS expresses wellbeing and love for the outdoors. Thanks to the naturally derived ingredients and the mood-enhancing formulations, those who use ALPS will feel good both holistically and ethically.
ALPS expresses wellbeing and love for the outdoors. Thanks to the naturally derived ingredients and the mood-enhancing formulations, those who use ALPS will feel good both holistically and ethically.
ALPS expresses wellbeing and love for the outdoors. Thanks to the naturally derived ingredients and the mood-enhancing formulations, those who use ALPS will feel good both holistically and ethically.
ALPS expresses wellbeing and love for the outdoors. Thanks to the naturally derived ingredients and the mood-enhancing formulations, those who use ALPS will feel good both holistically and ethically.
ALPS expresses wellbeing and love for the outdoors. Thanks to the naturally derived ingredients and the mood-enhancing formulations, those who use ALPS will feel good both holistically and ethically.
ALPS expresses wellbeing and love for the outdoors. Thanks to the naturally derived ingredients and the mood-enhancing formulations, those who use ALPS will feel good both holistically and ethically.
ALPS expresses wellbeing and love for the outdoors. Thanks to the naturally derived ingredients and the mood-enhancing formulations, those who use ALPS will feel good both holistically and ethically.
ALPS expresses wellbeing and love for the outdoors. Thanks to the naturally derived ingredients and the mood-enhancing formulations, those who use ALPS will feel good both holistically and ethically.
ALPS expresses wellbeing and love for the outdoors. Thanks to the naturally derived ingredients and the mood-enhancing formulations, those who use ALPS will feel good both holistically and ethically.
ALPS expresses wellbeing and love for the outdoors. Thanks to the naturally derived ingredients and the mood-enhancing formulations, those who use ALPS will feel good both holistically and ethically.
ALPS expresses wellbeing and love for the outdoors. Thanks to the naturally derived ingredients and the mood-enhancing formulations, those who use ALPS will feel good both holistically and ethically.
ALPS expresses wellbeing and love for the outdoors. Thanks to the naturally derived ingredients and the mood-enhancing formulations, those who use ALPS will feel good both holistically and ethically.
ALPS expresses wellbeing and love for the outdoors. Thanks to the naturally derived ingredients and the mood-enhancing formulations, those who use ALPS will feel good both holistically and ethically.
The Alps Cortina Metal Box includes an Eau de Parfum and a scented hand cream, both infused with the Alps Cortina fragrance—an olfactory expression inspired by the purity of alpine air and the authentic energy of the mountains. An ideal gift for those who draw daily inspiration from the mountains and seek a fresh, contemporary fragrance.
The Alps Metal Box includes an Eau de Parfum and a deodorant, both featuring the Alps fragrance—an interpretation inspired by nature and the pristine purity of alpine air. An ideal gift for those who see the mountains as a source of everyday inspiration and prefer a classic, fresh fragrance.